Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

The Basic Technical Specification Of RC Electric Vehicles Simplified For Beginners

When you are browsing RC automobiles online and decide to check the details of an RC electric vehicle that you are interested in (let’s suppose it is an high speed on road racing car), this is what you will likely be presented with, if you are on a quality, customer-focussed website, that is:

– SP28404 brushless motor
– SP28405 brushless electronic speed control
– Anodized aluminium centre drive joint
– Compact front/rear differentials
– Suspension arms with adjustable Width
– Anodized aluminium radio tray
– Solid shock towers and front/rear bumper
– High quality on-road tires with chrome sprayed rims
– 7.2v 1100mah Ni-Mh battery power required
– 7.2v 1500mah Ni-Mh battery or 7.4v 1300mah lithium battery pack is optional
– Anodized aluminium motor heat guard
– High duty front bumper foam provides
– Vehicle length: 265 mm
– Vehicle Width: 140 mm
– Height: 80 mm
– Wheelbase: 174 mm
– Track Width: 77 mm (F/R)
– Gear Ratio: 10.6:1
– Ground Clearance: 8mm
– Net Weight: 790g
– Wheel Diameter: 49mm
– Wheel Width: 18mm

How do you make head or tail of this fairly detailed specification for your rc electric vehicle, without it resulting in your eyes glazing over? Help is at hand right here. Let us go through these features one by one and you will be overjoyed with enlightenment.

SP28404 brushless motor
This is the latest, more advanced, powerful type of motor, which is reflected in the overall (higher) starting price of the automobile in which it is fitted. The benefits to you are a potentially speedier, more dynamically efficient RC vehicle, with the added bonus that it should be simpler to maintain. RC automobiles with brushed motors however, are the classic, conventional types.

SP28405 brushless electronic speed control
The RC electric vehicle’s speed is regulated with an electronic speed controller (abbreviated to ESC). This is the component that controls the drive motor mentioned above, together with the general electronics. Most automobiles come integrated with the motor and ESC, but are separate purchases in the more enhanced set-ups.

Anodized aluminium centre drive joint
More commonly known as the RC electric vehicle’s drive shaft, this is the central rod that runs from the front to the rear of the automobile. Being made of aluminium makes it lighter without compromising on the vehicle’s overall stability and sturdiness.

Compact front/rear differentials
A differential is a device that in most cases incorporates gears and is designed to drive each pair of front and rear wheels with equal force, but still allows the wheels to rotate at different speeds. Differentials on good electric vehicles are high performance.

Suspension arms with adjustable Width
The suspension arms provide your RC vehicle with powerful cushioning, as in a conventional car. Being adjustable allows the vehicle to be driven at optimum suspension on different terrains, especially when running over bumpy or rocky ground and when turning corners.

Anodized aluminium radio tray
This is tray that houses the in-built radio receiver in your RC vehicle. Being anodized gives it increased corrosion and wear resistance, making it harder than bare aluminium.

Solid shock towers and front/rear bumper
Integrated with the suspension system, the shock towers provide a damping effect on the overall vehicle suspension.

High quality on-road tires with chrome sprayed rims
The specification for this RC electric vehicle relates to an on road racing car. The makeup of the tires is important here. It is like differentiating between a mountain bike, with its thick, knobbly, high-friction tires and a road bike, with its slimmer, low-friction tires and a less prominent tread. It all comes down to performance requirements on the terrain that the RC vehicle was designed/intended to run on. The chrome rims adds a splash of quicksilver that finishes off the wheels nicely.

7.2v 1100mAh Ni-Mh battery power (required), 7.2v 1500mah Ni-Mh battery or 7.4v 1300mah lithium battery pack (optional)
7.2-volt nickel cadmium batteries are standard power sources, often referred to as battery packs. Although they are identical in size, they differ in capacities ranging up to 3700mAh typically. As the battery pack is extra, it is advisable to go for the largest capacity that you can afford, if you desire more running time (the downside is that you’ll need more time to charge it up).

Anodized aluminium motor heat guard
Unsurprisingly, your RC electric vehicle’s motor will get very hot. The guard thankfully provides protection against heat, which results from high speed running.

High duty front bumper foam
As with conventional, real-world automobiles, the front foam bumper needs to deliver maximum protection to your RC vehicle against impacts.

Vehicle dimensions
Length, width, height, ground clearance, net weight, wheel diameter and wheel width are self-explanatory.
Your RC electric vehicle’s wheelbase will be the length from the leading edge of its front wheels to the trailing edge of its rear wheels.

Track
Track refers to track width, the distance between the center of the left tire and the center of the right tire.

Gear Ratio
This is the relationship between the numbers of teeth on two gears that are meshed or two sprockets connected with a common roller chain, or the circumferences of two pulleys connected with a drive belt.

So, there you have it. We’ve just covered some of the basic technical terms that you are likely to come across when you are enjoying your time shopping for your future RC electric vehicles. Whatever you do, don’t be fazed by these terms – think of it as an educational experience, a journey of discovery that is a part of your enjoyment of RC electric vehicles.

Electric Vehicles: The Dream of the Young

While many people seem to have varying options about electric vehicles, the younger generation seems to be excited about the prospect of cars running on electricity. No matter what kind of car it is they approve of having all electric cars. Electric vehicles do have many benefits such as great fuel mileage and great efficiency, and this seems to be a great point to many young people.

Why the Fascination?

Since electric vehicles seem to run silently and be an innovative vehicle, it seems to have beaten out the older days of engines that shook the ground with their rumblings. Today it seems that silence is more important and leaves quiet time for thinking. Today’s young people seem to have a fascination with a style that allows quietness and uniqueness instead of conformity.

Just Thinking…

If young people enjoy these electric vehicles so much then perhaps it is time to start catering to them. Today many companies are creating electric cars for kids. These types of vehicles are very popular and even parents seem to enjoy what they have to offer. Electric vehicles for kids are far beyond the light foot powered kid cars of yester years!

The Issue of Weight and Safety

Among adults one concern that many people have with electric vehicles surrounds the issues of safety and weight. Various countries have electric vehicles of various models that are being used but most of them fail when it comes to passing safety tests in America. While the batteries in electric vehicles do add some weight to the vehicles, the electric cars are still quite light, which of course does make them more efficient.

One electric vehicle that was made by Chrysler a few years ago was actually not much more than a golfing car that had been re-worked. There was a lot of marketing done for the vehicle but many seemed disinterested in this product. Although the product really did not sell, the company did meet certain goals that it found important.

Driving around town usually results in traveling slower, and many times electric vehicles are great for these lower speeds. In the future, there may be electric vehicles that weight more, and then perhaps they will be able to meet the safety standards of the United States. Although it has not happened yet, one can still hope. In spite of the disadvantages, many young people are still interested in electric vehicles and perhaps in the future there will be greater success with these vehicles in America.